Daniel Wellington watch is stylish, elegant and can be worn by men and women, no matter what the occasion or the dress code. In the creative process and as we produce our watches, we are constantly striving for perfection, and allowing our Scandinavian identity to shine through.
The preppy trend is bigger than ever before but we felt that there was an empty space in the watch market. There was something missing and the Daniel Wellington team aims to fill that gap. Our vision is that when someone thinks of a preppy dressed person, he or she is wearing a Daniel Wellington watch. We believe that the traditional, yet crisp design blends together perfectly with the colourful NATO strap and elegant leather strap who will appeal to almost everyone with a sense for classic and timeless design.