BRAND & HISTORY

The meeting of these young entrepreneurs and even the history of the brand are linked in a vision, a dream; the perfect watch, financially accessible to all and not just to the rich. Their ambition? To create a surprising watch brand, both classic and trendy, while taking advantage of exclusive materials commonly used for the manufacture of exceptional high-end timepieces.

This unique approach could only be accomplished by merging the skills of the founders of GREYHOURS: a thorough knowledge of Swiss watchmaking expertise and a mastery of manufacturing techniques that form the vanguard of what is currently practiced in Asia. Their passion and unwavering commitment has enabled them to achieve great technological prowess.

DESIGN & PHILOSOPHY

To those who see life in black and white, GREYHOURS’ designers will respond by saying that the truth never resides in the extremes, but in their reconciliation, their meeting and their fusion. Through the convergence of these two tones, the shade of grey emerges, soothing and seductive.

Through this, GREYHOURS gives a new colour to time, synonymous with a delicate balance between aesthetics and technical ingenuity. Their values? Sobriety, refinement and creativity, placed at the service of accuracy and functionality.

PRODUCTS & EXCELLENCE

Perfection and commitment to quality are key factors in the GREYHOURS workshop. Eight years of presence in China has allowed the founders to meet the best partners to support them in their quest for product excellence.

They have surrounded themselves with engineer-watchmakers that rank among the most talented in the world. Industrial designer Julien Gueuning was entrusted with the task of designing the first model of the brand. With expert support, the GREYHOURS team were able to set up their manufacturing to European standards, thus giving kudos to the “Made in China” label.

KOAT are proud to be official retailer for Greyhours.